Current & Future Trends of the Commercial Printing Industry

The printing industry is an essential element for communication and the dissemination of valuable information. Though digital media is having its moment, it is no replacement for print materials. These current and future trends show that the commercial printing industry is still evolving and contributing to the global economy.

Moving Toward Sustainability

Because the printing industry relies so heavily on paper, professional printers recognize the importance of conserving resources and minimizing environmental impact. From renewable energy sources that power printing equipment to eco-friendly paper and ink, the printing industry is moving toward sustainable practices.

To minimize electronic waste and keep functional machinery in use—and out of a landfill—printing companies often use preowned industrial equipment instead of buying new machines.

Making Digital Connections

While print media is not disappearing by any means, some folks use it to encourage readers and potential customers to go online. Unique QR codes and personalized URLs can be printed on newsletters, flyers, and menus, offering an easy path to more information located online.

Digital printing itself is also emerging as a convenient alternative to offset printing. Digital print services allow for printing on demand and expanded personalization options.

Implementing Creative Textures

Paperless media will never truly replace the feeling of holding a piece of paper with professionally printed text. Printers are experimenting more with raised text, embossing, and other textural elements that cannot be replicated with a website. Business owners often use unique textures to make print materials like brochures and business cards more memorable.

Utilizing the Cloud

Digital technology doesn’t replace print media by any means—it actually makes printing easier to access. Cloud printing allows individuals to connect their smartphones to nearby printers without needing to lug a computer around or connect to the printer with cables. This practice encourages greater convenience and expanded printing capabilities to anyone who needs them.

The commercial printing industry is not on its way out; rather, these current and future trends point toward innovation. Print media achieves results that cannot be replicated on a smartphone screen, and printing professionals know that. These trends set printed materials apart from other forms of media and encourage easier access for everyone.